18 Jul Centre for Medicinal Cannabis CBD Report Confirmed as Cheap Marketing Stunt
At the end of June, the ‘Centre for Medicinal Cannabis’ (CMC) published a report which painted an appalling picture of the CBD market in the UK and has led to headlines and alarm everywhere that consumers are being ripped off and the whole industry is not to be trusted. See: Mischievous ‘Centre for Medicinal Cannabis’ Report Smears UK CBD Industry With Misleading Data
Now, as it publishes what it calls a “further update”, it is confirmed that the report and the extremely expensive PR operation around it is nothing more than a cheap marketing stunt.
The report claimed to have tested 30 major UK CBD products that can be purchased from the UK high street or bought online. It presented alarming results showing that many of the products contained far less CBD than claimed and almost half contained illegal levels of THC and/or CBN. It refused to release information about which products were concerned with evasive answers and excuses that there were ‘legal implications’. Now, in its further update, surprise, surprise, it says that all its members’ products were within 10% of the CBD content indicated on the label.
As CLEAR reported at the time, the report is nothing but a market manipulation exercise. We didn’t expect their preference for their own products to come so quickly and so brazenly, which is why we now christen the whole exercise a cheap stunt. Certainly, there are some rogue businesses and fake products but the impression given by this report is false, misleading and wildly inaccurate. Consumers can be confident if they buy from members of the two trade associations Cannabis Professionals (CannaPro) or Cannabis Trades Association (CTA) they will be getting a quality product which is lab tested and contains exactly what is claimed.
CMC now defines itself as a trade body, although it only has two or three members in the CBD business in the UK, which were formerly members of the long-established trade associations. It should be noted that the so-called ‘independent’ laboratory it used for testing CBD products is itself a member of CMC.